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Product Definition

While a seemingly simple task, an improperly defined product can leave development swirling, stalling a product before it even has a chance to take shape. We can help you tune your product, filtering out the noise and feature creep and focus on showcasing your product’s market disruptive features while minimizing and managing its risks. This allows you to focus on what is important - ensuring that your product is positioned for maximum success.

The first step from an idea on paper to something that works on a bench or computer screen can be both an exhilarating and frustrating journey. We can help remove some of that frustration by providing rapid iterative prototyping to optimize the design of your core technology. Our “fail-fast” approach means we can get you a prototype faster and with a deeper understanding of the design. Whether your product needs mechanical, electrical, or software engineers, our team becomes an extension of your own and together, we are committed to achieving your next milestone.

If getting your product to work in a controlled environment is like running a sprint, getting it to work in the rigors of the wider world is akin to running a marathon. We can help not only design your product, we also test it them both in and out of a lab to ensure it functions exactly as you expect, helping you mitigate design risks. Our team of multi-disciplinary engineers are well equipped to refine and develop your concept to something that is efficient to manufacture, meets regulatory requirements, insulated from supply chain effects, and most importantly, ready for the real world.

Even the best device with the most innovative features will fail to gain traction if it doesn’t stir interest from your customers. Keeping an eye on how your product will be used by your customers and the feeling it imparts is just as important as how it functions in terms of commercial success. Leveraging partnerships with world class Industrial Design firms, we work with you to ensure that your product workflow is seamless and intuitive. In addition, we can assist with your manufacturing process with connections to clean room assemblers and injection molders.

Nothing stalls a product like red tape. The ever changing North America quality and regulatory landscape can be a daunting challenge to navigate alone and dedicated consultants or off the shelf solutions may be overly complex and expensive. Like with all of our services, we offer solutions tailored to what your needs are. Whether it’s quality systems (ISO 9001, ISO 13485, 21 CFR 820, MDSAP), regulatory support (FDA, Health Canada) or risk management (ISO 14971), we offer guidance and support in developing your systems and processes so that you’re prepared and empowered.